Instagram started using a new logo and new design

A New Look for Instagram — The company just unveiled their new logo design on Wednesday 11th May 2016.

The brand's famous skeuomorphic icon, a virtual representation of a physical camera, was beloved almost universally, and is one of the most instantly recognizable logos in tech will no longer be used by Instagram.

According to  Ian Spalter, Head of Design at Instagram. Said "We also refreshed the user interface with a simpler, more consistent design that helps people’s photos and videos shine."

The official statement from Instagram via the blog states as follows;

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.

You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. 

Updated icon design for Instagram

We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. 

App design for Instagram

The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.




Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.


The new logo design has already been disqualified by users and  it may well go down as one of the biggest design fails of the year.