Instagram is integrating shopping into its platform

Finally Instagram Announces Plans to Make Ads Shoppable into its platform. Lots of fashion brands and retailers on the platform will benefit from this new feature.

 Instagram  advertisers will now be able to sell products through the app .

On Tuesday, Instagram announced that it will begin testing a variety of new ad formats, allowing advertisers to sell products, solicit website sign-ups and prompt app downloads, all within Instagram.
Instagram did release some  screenshots of what those ads will look like.

Although, they'll look pretty much the same as Instagram's current ads, accompanied by buttons reading "Shop Now," "Install Now," "Sign Up" and "Learn More" in the bottom right-hand corner.



Instagram says it wants to make its advertising available to businesses large or small. That means integrating Instagram with Facebook’s ad-buying tools, as well as launching an Instagram Ads API.

The API will plug Instagram into the broader ecosystem of social ad platforms.

What else Instagram is planning to introduce to its ad platform..?

1. More targeting capabilities.

Instagram will be tapping into the data of its parent company, Facebook, to help advertisers better target users based on their demographics and interests, combining that with information businesses currently have about their customers.

2. Opening up to small businesses.

Small businesses have been a lucrative part of Facebook's overall ad business, and now it's opening up advertising on Instagram to them, too. In the coming months, advertisers will be able to purchase ads via an Instagram Ads API and Facebook's ad buying interfaces.

We’re excited to bring Instagram ads to more advertisers and to help support more objectives, which are capabilities that people and businesses have been asking for. Businesses are important members of our community and we look forward to learning what works together.

Social media is now Getting more into business..