Cristiano Ronaldo launches his new CR7 underwear collection with giant posters in seven cities around the globe
Cristiano Ronaldo launches his new CR7 underwear collection with giant posters in seven cities around the globe
Being the World Player of the Year and winning the 2013/2014 Champions League is not the only achievements for Real Madrid striker Cristiano Ronaldo.
The Portuguese star is taking another step in a new passion by launching an underwear campaign for his own brand label "CR7"
Topless campaign photos of the Real Madrid star, were projected onto seven major cities in the world. The cities are London, New York, Berlin, Lixbon, Pais, Milan and Madrid.
This is what he said after the official launch of the CR7 underwear:
'I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it.
'The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.
'It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.'
'Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range.
'To me, it is important that underwear should look stylish and also fit perfectly while being comfortable- quality is also important.'
Photos of the CR7 Projections
Photo Credit: Getty Images
Being the World Player of the Year and winning the 2013/2014 Champions League is not the only achievements for Real Madrid striker Cristiano Ronaldo.
The Portuguese star is taking another step in a new passion by launching an underwear campaign for his own brand label "CR7"
Topless campaign photos of the Real Madrid star, were projected onto seven major cities in the world. The cities are London, New York, Berlin, Lixbon, Pais, Milan and Madrid.
This is what he said after the official launch of the CR7 underwear:
'I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it.
'The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.
'It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.'
'Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range.
'To me, it is important that underwear should look stylish and also fit perfectly while being comfortable- quality is also important.'
Photos of the CR7 Projections
Photo Credit: Getty Images
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